Program Planning

Injury Prevention/Control Programs and Interventions

Perhaps the most essential aspects of behavioral science are incorporated into the program planning process —  planning, implementation and evaluation.

The process takes all community perspectives into consideration. The design is based on an evidence-based theoretical approach, with public health concerns addressed appropriately and ethically.

1. Assess the problem through surveillance.

  • Know your population. Conduct a needs assessment for the at-risk population. Consider common risk factors and community interest. Review or collect data on size, nature of the problem, groups at risk/affected, and their knowledge, attitudes, and behaviors.
  • Conduct formative research to determine the most common causes of preventable injuries in a community. Establish a community’s attitudes and beliefs to address injury issues.
  • Review available prevention programs that use education, enforcement, policy, and environmental design.
  • Consider expanding current prevention strategies or supplementing existing materials.
    Design a program to meet the needs of your target audience while staying within your parameters.

2. Use health education theory and science as the foundation for programs.

    • Design interventions to address both behavioral and environmental determinants of injury.
    • Work with existing groups to form a coalition or task force.
    • Work with the community to establish a feeling of ownership and empowerment for preventing injuries and violence on their own.
    • Pretest the intervention!
    • Plan for program evaluation.

3. Implement the Program.

4. Evaluate the effectiveness of the program or intervention. Include evaluation throughout the whole program.