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Behavioral Science
Program
Planning
Planning Injury Prevention / Control Programs and
Interventions
Helpful Tools for planning
and implementing programs
1. Assess the problem through surveillance.
- Know your population! Conduct a needs
assessment for the at-risk population, considering common risk
factors and community interest. Review or collect data on
size / nature of the problem, groups at risk / affected and their
knowledge, attitudes, and behaviors.
- Conduct formative research to determine the
most common causes of preventable injuries in a community, as
well as to establish what a community's attitudes and beliefs
are about addressing injury issues.
- Review available prevention programs, including
interventions that use education, enforcement, policy, and environmental
design.
- Consider expanding current prevention
strategies or supplementing existing materials.
2. Design a program to meet the
needs of your target audience while staying within your parameters.
- Use health education theory and science as
the foundation for programs.
- Design interventions to address both behavioral
and environmental determinants of injury.
- Work with existing groups to form a coalition
or task force.
- Work with the community to establish a feeling
of ownership and empowerment for preventing injuries and violence
on their own.
- Pretest the intervention!
- Plan for program evaluation.
3. Implement the Program.
4. Evaluate the effectiveness of
the program or intervention. Include evaluation throughout
the whole program.
(Resource: Modified from Behavioral
Approaches to Injury Control Conference Proceedings January 23,
2003 presentation by Martin Fishbein, Ph.D."Models
of Health Behavior" page 6)
Community
Based Participatory Research
Comprehensive approach that includes the community
at every level. Helps to empower the community
to incorporate behavior changes.
Community Based Participatory Research is important
for injury and violence prevention and control
- Allows for dissemination and adoption of the many
effective injury and violence interventions
- Considers issues that are important to the community,
who will better adopt the policy and environmental
changes implemented for injury prevention and control.
(Behavioral Approaches to
Injury Control Conference Proceedings January 23,
2003- Presentation by Dr. Andrea Gielen, pg. 52)
- Establishing
LA VIDA: A community based partnership to prevent
intimate violence against Latina women
Maciak, B, Guzman, R, Santiago, A, Villalobos,
G, Isreal, B
Health Education & Behavior, December 1999: Vol.
26 (6), 821-840.
- Injury and Violence Prevention in the Community
Sleet, DA, Hammond, R, Jones, N, Thomas,
B, Whitt.
In RH Rozensky, NG Johnson, CD Goodheart, WR Hammond
(Eds). Building Healthy Communities: Psychology's
Role in Public Health. Washington, DC: American Psychological
Association. 2004, 185-216.
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Helpful
Tools for planning and implementing programs
-
Making
Health Communication Programs Work—A Planner's Guide
From U.S. Department of Health & Human Services, Public
Health Service, National Institutes of Health, National Cancer
Institute. NCI Publication No. 02-5145. Revised December
2001, Printed September 2002. A guide to planning, developing,
implementing and evaluating Health Communication Programs.
- The
Prevention Institute
Tools include: "Spectrum of Prevention", "Developing an Effective
Coalition: An Eight Step Guide", "Collaboration Math: Enhancing
the Effectiveness of Multidisciplinary Collaboration", "The Tension
of Turf: Making it Work for the Coalition", and "Evolution of
Effective Prevention Diagnostic Scale."
- Health Education Tools of the
Trade: Tools for Tasks that Didn’t Come with the Job Description
A desk reference containing 25 columns of easy-to-read tips for
key health promotion and education functions and responsibilities.
Topics include program planning; evaluating; grant writing; teaching/training;
community organizing; media advocacy; meeting and conference planning;
making professional referrals; professional networking; working
with volunteers; and much, much more. ISBN 57931-035-4; Paperback
/ April 2005. Click
here for more information.
CDCynergy
 CDCynergy—Basic
Edition 3.0
CDCynergy is a multi-media CD-ROM used for planning, managing,
and evaluating public health communication programs. Click
here for more information.
- CDCynergy—Violence
Prevention Edition
This edition of CDCynergy is designed to help violence prevention
program planners conceptualize, plan, and develop health communication
programs. Click
here for more information.
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