4 Steps to Communicate a Message
Clarity in delivering a message is important. Health education and promotion strategies can be challenging to communicate to others. To successfully communicate your message, follow these steps:
Identify key audiences.
You may have different key messages for specific groups of people. What do you want the audience to do, think or believe?
Develop a message. The message should be simple, clear, compelling and include:
Example: The poor health and wellness in the community due to tobacco use.
Example: Hiring health education specialists in schools, colleges/universities, health departments, community organizations, health facilities, worksites, and insurance companies to implement evidence-based tobacco cessation programs.
The facts or stories to get the attention of those who can make the solution happen?
Possible key messages topics include:
- Increasing awareness of the various roles health education specialists play in improving consumer health and wellness.
- Providing support and resources for health education specialists.
- Encouraging collaboration – government agencies, community-based organizations, schools, and businesses, whose services and decisions affect health education specialists’ provisions on consumer health and wellness.
Get the facts
Research facts that support key message(s). Support the message with local facts and statistics.
Spread the message.
- Build a media list – include local and regional radio, television, print, key health journalists and bloggers that cover these or similar issues.
- Write and send a news release or story pitch.
- Increase online presence on social media, listen, engage and follow groups with related messages.
• Community Tool Box (from the University of Kansas) – http://ctb.ku.edu/
• W.K. Kellogg Foundation Evaluation Toolkit – https://www.wkkf.org/resource-directory/resource/2010/w-k-kellogg-foundation-evaluation-handbook