Language that works to improve vaccine acceptance communications cheat sheet
Based on a poll by the de Beaumont Foundation and Frank Luntz, in partnership with the American Public Health Association, the National
Collaborative for Health Equity, and Resolve to Save Lives, an Initiative of Vital Strategies. A nationwide survey of 1,400 registered voters was conducted Dec. 21-22, 2020, with an oversample of 300 Black Americans and 300 Latinx Americans. Margin of error +3%. For more information, visit changingthecovidconversation.org.