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You, Them, and All of Us: How Collaboration Can Mean Amplification on Social Media

August 26, 2019 @ 1:00 pm - 2:00 pm EDT

The All of Us Research Program, from the National Institutes of Health, aims to enroll one million people to share health information and improve the future of health. A core value of the program is engaging and enrolling a community of participants that reflect the diversity of the United States, including populations who have not historically taken part in medical research.
The All of Us Research Program executed a digital communications campaign hooked to Hispanic Heritage Month 2018 that focused on the importance of diversity in health research as well as the bilingual (English/Spanish) nature of the research program. The goal of the the initiative was to support and amplify the communications and marketing initiatives of All of Us partners and  affiliates during this observance through the development of a collaborative communications plan.


August 26, 2019
1:00 pm - 2:00 pm
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10 G Street N.E.
Washington, DC 20002 United States
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