Strategic Plan 2026-2030

SOPHE is dedicated to promoting and advancing the expertise of health educators and the impact of health education. As a membership organization, SOPHE works with its members and partners to improve the health and well-being of all people through the skills and capacities of health education and health promotion.

SOPHE has crafted a revised strategic plan for 2026-2030 that reflects its vision, mission and core values.

Vision

A thriving world through health education.

Mission

Advancing health education and promotion capacity to build healthy and thriving communities.

Values

  • Responsive: Responding to the needs of its members
  • Quality: Delivering quality products and services
  • Integrity: Demonstrating integrity, accountability and transparency
  • Collaboration: Facilitating connection and collaboration
  • Inclusion and Equity: Advancing inclusive and equitable access to health education and promotion
  • Respect: Respecting organizational tradition while encouraging innovation

Goal 1: Strengthen Health Education & Promotion Capacity

Ensure a dynamic, prepared, and supported workforce that advances health equity.
Objectives:

1.1 Elevate the profile of health education professionals.

1.2 Grow a vibrant, diverse community where members are supported, connected, and engaged.

1.3 Ensure that belonging to SOPHE is an enduring feature of each member’s professional journey.

1.4 Strengthen relationships with partner organizations and build new ones across disciplines that provide health education.

Goal 2: Advance Health Education & Promotion Pedagogy, Practice, and Research

Lead the field in reimagining education and scholarship for greater impact.
Objectives:

2.1 Increase readership and impact of SOPHE publications.

2.2 Expand learning opportunities that translate research into practice.

2.3 Support innovation that showcases the impact of health education in practice.

2.4 Champion and promote health education research.

Goal 3: Promote and Advocate Health-Enhancing Systems and Policies for All People

Be a national voice advancing the profession and health equity.
Objectives:

3.1 Be a leading voice for the profession.

3.2 Advance the value and role of health education research in policy and practice.

3.3 Equip members with the tools, skills, and confidence to advocate year-round.

3.4 Empower chapters with the tools, training, and support needed to be powerful advocates in their own communities.

Goal 4: Cultivate Operational Excellence

Ensure SOPHE is a sustainable, innovative, and future-ready organization.
Objectives:

4.1 Expand and diversify revenue streams and continuously strengthen financial health.

4.2 Invest in staff capacity and continuity to create a resilient, future-ready organization.

4.3 Strengthen the mutually beneficial collaboration and communication between the national office and chapters.

4.4 Promote a digital-first culture that drives automation, fosters efficient processes, and embeds continuous quality improvement.

4.5 Remain a steadfast steward of organizational resources.